By Raúl Gorrín.- The extremist models in politics and economics have failed completely and have changed for new generations of entrepreneurs who understand that business success have to be accompanied by social policies that benefit everyone. As a result, business commitment is no longer only to achieve profits and benefits for the entrepreneur, but have to be shared with those who constitute the main collaborators of every company: workers.
The new leadership is directed to the good common without neglecting earning and economic profit. Although there are examples that go beyond such as Bill Gates whose legacy will not be for his descendants but foundations that work for the common good, for society. His commitment is an example of the new corporate humanism. This business model is characterized by working tirelessly to achieve its goals and objectives. In the same way, to dream of success is a norm that rules humanist companies, but it is not limited to the owners, but is a philosophy which all the staff participate. It is estimated that all the parts must reach their development and together they have to fight for the common success. We have to focus on the clients to serve them with efficiency and effectiveness as they are the center of companies. Inside humanistic enterprises, simplicity must triumph, both as a people characteristic and in the purpose of making decisions to be equally simple. It is believed that simplicity benefits the company and society in general. Moreover, the teamwork where everyone participates and contributes is the norm. You need to take care of the expense, because there is awareness that wasting resources leads to nowhere, only to failure. In addition, the ability to adapt is a characteristic that both leaders and members of the work teams must have. We have to be able to adapt to both the circumstances and the changes that the new society ways. On the other hand, humanistic entrepreneurs have to work to promote success that benefits the organization and society, something that is possible because it is clear that the center of everything is the man, whether entrepreneur, worker, supplier or customer. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- When you are in charge of an organization, the entrepreneur will always be in the expectation of being able to conquer new clients and, of course, not lose those already owned. In this chapter, we want to warn you of five mistakes that you should avoid costs if you don’t want your customers to say goodbye.
1. Very broad strategies: Attracting high quality customers is something that has to be carried out step by step. It is best to identify people who feel satisfied and happy with your product and / or service and who are willing to pay well for it. Concentrate your energies on them, maintain and increase that satisfaction and the rest will be easy. 2. Old procedures: Times are changing and you have to change over time, it is not smart to adhere to the old marketing strategies when the market is raising new ways to attract customers. Telephone calls belong to the past. Plus, the digital world is raising new ways of getting close to people. Put them into practice. 3. Price competition: Trying to catch more customers by lowering prices can hurt your business and what’s more, your brand's reputation. Only if it responds to a well thought and planned strategy, you can do offers or a relaunch. It is not about competing with other brands, but about dominating the market, so concentrate on the quality of your products and / or services and you will see how you will get better results. The marketing strategy should aim to communicate the value of your brand and your products and / or services instead of its price. 4. Offers: Divide clients into categories and establish a product for every specific division. You will probably have to invest more money and time, but this is much more effective to attract customers. Ensure that the buyer will feel appreciated. 5. Look beyond your own industry: Wanting to focus only on your industry is a wrong strategy. Corporate social responsibility contributes to create and foster links with the organization's environment. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- Work is definitely a blessing that allows man to extent his full potential, both to guarantee his subsistence, and to show and develop his talents and abilities. At work, the human being gives the best of himself and for this he prepares from his earliest years studying and training in some office, vocation or profession. However, you should know the difference between “to give the best of you”, “accomplish the working responsibility” and “to become a workaholic” by forgetting about the rest of the activities and commitments to themselves, the family and society.
For workaholics, work is the center of their lives and can’t resist working even if it is not at their office. They abandon any other activity and commitment established because of work. The workaholic cares little about what their loved ones feel to get to work after hours and leave the spaces for family and personal well-being. How to identify a workaholic? The first thing is to realize that work begins to be the center of everything and workaholics forget about themselves. The mind is concerned about work and what needs to be done, it is impossible to focus on other activities. There are three symptoms about workaholics, just take a look:
Moreover, for workaholics, success is only for those that achieved their goals at workplace and the performance and productivity of the work monopolizes their aspirations. These people avoid personal problems, the affectivity with other people and any other situation that is located outside the office or company. In addition, workaholics are formed by the high competitiveness in some companies want to achieve figuration and they do anything to become notorious as professionals. Likewise, the excessive ambition can lead them to become obsessed increasing in the organizational pyramid and for that they are capable of whatever. They lack of uncertainties and scruples to be at the top positions inside the organizations. They lack of order and are unable to complete their tasks in the established timetables. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- The world has faced a severe global crisis for several years, which represents a challenge for all the activities for us, the human being, including business and in this context, in the area of human resources. Human resources departments have to take actions that directly impact the economic performance of their organizations. It is about surviving in difficult times and, in the process, being productive and competitive. Plus, in terms of HR, it is necessary to work on a short-term basis by seeking to contain, flexibilize and reduce personnel costs that tend to have a considerable weight in the company's accounts.
Moreover, human resources are responsible for actions such as: 1. Eliminate positions in a planned manner through the application of policies for early retirement, the incentive of casualties, temporary suspension of contracts, reduction of recruitment, among others. Now, this should be analyzed very carefully, since every case is very particular. In fact, studies have determined that companies that haven’t resorted to these measures have achieved more profitability and more customer satisfaction. Therefore, study your situation very well to determine whether or not these measures work for you. 2. Labor flexibility, already commented on several occasions. A measure that helps to make contracts and costs more flexible. 3. Implementation of salary policies focused on performance and flexible remuneration. We are talking about remunerations that are directly related to productivity. 4. Increase the control and analysis of human resources information to identify deviations and act promptly. 5. Flexibilize the costs of human resources processes by developing formulas for outsourcing non-strategic HR practices. It is up to you to work with human resources based on the optimization of the personnel you have and to make the most of the talent, especially the highly qualified. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- It is understood by online trading to the commercialization of financial instruments that are listed on the stock exchange through a broker and carried out over the internet. The use of the web will therefore be its main feature. It is not required to attend the financial advisor's office because everything takes place on the network. Thus, we will be in the presence of online trading operations that are performed on financial instruments listed on the stock market using the platform provided by a broker. A click on the computer or mobile device is the only thing that has to be done because, is not necessary to communicate by telephone with the broker.
As we can see, it is a new possibility brought to us by the new technologies and with them has become popular trading that stopped being an activity exclusively for the financial elite. It is no longer necessary to go to the stock exchange to buy, sell and trade stocks, currencies and all the papers that move there. Now, what do you need to do online trading? Well, it only requires a computer or mobile device that allows the fast connection to the Internet, something vital to carry out any stock trading, also needs a trading platform that will supply you with a broker and, of course, a capital to start operating in the trading world. Although there is no requirement for being a financial genius, it is advisable to have some basic knowledge in the subject. The other important decision you have to make is the choice of a broker. Because online trading, a large number of prestigious companies have come up with this service. We have to analyze the support that these brokers can provide, as well as their services, effectiveness and prestige. The question that everyone is asking is about the capital that is needed to venture into online trading. Is it necessary to have a lot of money? As there is no minimum or maximum amount to operate in this modality. In any case, it is some of the brokers that set requirements of this nature. Some experts estimate that a reasonable amount to start online trading is around $ 5,000, but there are broker platforms that allow you to enter with $ 100 or less. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- Emotional control is essential, as we have said in dozens of opportunities for example, having dominion over negative emotions helps the human being to stay alert to the risks and dangers, thus contributing to preservation and problem solving. For positive emotions there is still much to research on issues such as survival, for example. However, some experiences suggest that properly managed, positive emotions allow to achieve well-being in the workplace.
Studies have determined that positive emotions have effects on the health of workers. It is estimated that changes in thinking, for example, can have dynamic effects on health, even at the cellular level. It is believed that positive emotions affect the immune system while reducing inflammation and helping antiviral genes and antibodies. Similarly, feeling good reduces the absenteeism of workers in their work centers. As we said at the beginning, positive emotions are linked to greater innovation, better problem solving, as well as greater connectivity among workers. Some people think that positive emotions are associated with holistic thinking and with improved skills. While negativity constrains experience, narrows attention, and increases analytical thinking, optimistic thinking is associated with understanding risks. Moreover, in the workplace it is necessary to manage positive emotions in a ratio of 3 to 1. The positivity is healthy and productive to a certain level. It should be noted that emotions, whether positive or negative, are contagious. Therefore, we have to be aware of this to measure when we are at one or another. Any excess of both negative and positive emotions can be highly counterproductive in the workplace. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- The economy to make it work requires the convergence of several factors and variables that have to work in parallel and harmonious way for the supply to work. In the economy there are two concepts that are fundamental: development and production. Societies grow and develop through production, creation, diversification and application. The economic expansion that results in development is possible through the emergence of figures, instruments and entities, such as micro-enterprises and small and medium enterprises, which focus their activity on the efficient production of goods and services that society needs.
Micro-enterprises and SMEs are the ones that generate the greatest amount of employment in the world; they are the axis of growth and economic development of the countries of the world. It is best to encourage economic expansion in innovative areas at a reduced cost. Moreover, in times of crisis if they are not supported by economic policies that make easy their financing, economies are at risk of collapse with the serious consequences that this entails in loss of employment and production of goods and services. On this side of the world, microenterprises and small and medium-sized enterprises are the major sources of economic resources. On the African continent, microenterprise has become the driving force of the economy through microcredit. Among each continent you vary the requirements that make organizations fit or not in the category of microenterprise, for example, while in America its category depends on incomes that generally don‘t exceed five million dollars, in Europe they are classified by the number of jobs that generate to enter the classification can’t be more than 250 workers. In order for the binomial to aim at the improvement, it is necessary to promote quality and competitiveness in the criteria of creation of small and medium enterprises and in this way, we will be in the presence of economic optimization. Innovation has to govern the processes of micro-enterprises and SMEs, and we will surely be witnessing the process of economic recovery that is so lacking in these times of crisis. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- When starting a new business, it is necessary to show that a detailed investigation of the subject has been carried out, in order to cover all the flanks when establishing your business. Now you have to determine the size of your market, determine who your main competitors will be and how you can create a niche market for your company to make it. Take a look of these tips:
Political factors: determine the role that the government will play in its industry. Economic factors: establish the economic situation both local and national. Social factors: indicate the relevant changes in lifestyle trends, demographic, consumer attitudes, buying behavior patterns and opinions that will generate your industry. Technological factors: specify the impact of changes in technology trends in your industry. Porter analysis is another tool that will be useful to you during the research process on your industry. This analysis deals with the five forces that are: 1. Threat of new competitors: The idea is to establish how easy or difficult it is to enter into the business proposed by you. The ability will be indicative that there are many competitors who are struggling to make a profit. On the contrary, if it becomes very difficult, we may be in the presence of a competitive advantage. 2. Threat of substitute products or services: Here it is necessary to determine if another product or service can reduce the demand of it or if it can completely move it of the industry. 3. Bargaining power of buyers: Here you have to inquire about the purchasing power of your potential customers, their level of organization to exercise their purchasing power or if their competition can persuade and set free a price war between suppliers. 4. Power of negotiation with suppliers: It is necessary to specify how much depends on a particular supplier so that your business can operate. 5. Rivalry between competitors: Depending on the first four forces you can get a good understanding of the market, as well as establish how good an idea is to enter the market, how long it can last in the industry and what means and will allow you to make space in it. Well, after giving the analyst of your business plan an idea of market trends and changes in the industry model, you have to work on identifying your main competitors. This should be seen not only direct to your competition, but also in those with similar offers and indirect competition. The SWOT analysis we have talked about on many times can help you in this regard. Finally, it is necessary to establish the generic competitive strategy, which has three routes to excel in the competition: 1. Leadership cost: Refers to the ability to grow operations to offer lower prices than other competitors. 2. Differentiation: Specify where your product or service offers something different than the competition. 3. Segmentation: It is a question of focusing on the specific "niche" in the market, for which one has to build a relationship with a smaller audience, then move on to bigger clients. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ By Raúl Gorrín.- As we have already mentioned in previous deliveries, procrastination is the postponement or posture of the tasks or issues that have pending to execute. It is the habit of delaying activities that have and should be in place and replaced by other irrelevant work. Plus, it is always difficult to take the first step and that is the great challenge that all entrepreneurs have, to overcome the initial resignation, and the obstacle that prevents the first advance in an entrepreneurship project.
Right now, we are going to show you five ways to combat it: 1. Dedicate yourself to a single subject. It has been determined that one of the causes of procrastination is to be in the presence of large tasks that are overwhelming. Concentrate on a single issue and move forward, divide the larger projects and other smaller and more manageable goals to help move forward without paying attention to the size of the project. 2. Set deadlines, it can’t be all the time in the world to do a task. Watch for deadlines, either because you impose yourself or because the clients demands quick responses. This avoids distractions. 3. Don’t seek perfection but concretion, that‘s why it is better to speak of "finished" than "perfect". Seeking perfection can mean the end of many brilliant ideas about business and products and / or services. It is better to focus on your efforts to give your best in the place of wanting to seek perfection. 4. Clear your mind, a good walk without thinking will serve to relax. It has been determined that performing an exercise helps. Thinking stubbornly about an idea can only increase your level of anxiety. Rest will allow you to break the vicious circle of procrastination and get closer to your goals. 5. Work, don’t wait for inspiration. The creation is one percent inspiration and 99 percent perspiration. Let's do it. Visit: www.raulgorrin.org El emprendimiento humanista Los nuevos emprendedores Referencia empresarial Conciencia social Productivity and Efficiency The Entrepreneur-humanist Follw me: Google+ |
Raúl GorrínWelcome to my blog. In this space are discussed management issues, productivity, business Initiative and social commitment that every company should have with their environment. Archivos
Febrero 2016
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