By Raúl Gorrín.- For every business to choose the niche market is an essential fact, vital for the survival of the organization. Not at all. A thorough analysis must be done to avoid at all costs failing to make a hasty decision. It is a matter of defining who the public is towards which the brand is heading for its work. That is why we should be accurate. Establishing what the niche market will be is equivalent to establishing the viability of the business, and it is to know who the clientele is determines the marketing strategy, the definition of objectives, goals, the characteristics of the product and / or service.
This opportunity we want to give you some tips to find the niche market.
One way to define the niche market is to use the Strengths Weaknesses Opportunities Threats (SWOT) analysis of the business, for which you have to establish first, what you have and in what aspects you need to improve before you approach the market. We should identify strengths, weaknesses, opportunities and threats. This SWOT analysis has to be done to the product intended to be marketed to know if it is truly viable. The niche market it needs to be analyzed the possibilities that it offers and studying if the product and / or service can arouse interest in it and if that interest can truly give rise to a business.
You have to like the niche market that you go to work with, you have to feel comfortable. Don’t make the mistake of deciding on a group that causes discomfort. There must be harmony between the product and / or service and the customer. The product has to look like the customer it is aimed at. Take the time you need to decide, don‘t rush, it takes time.
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www.raulgorrin.org
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This opportunity we want to give you some tips to find the niche market.
- Both, the management of the company or enterprise and those in charge of the marketing area should work together to rigorously study the market which the organization operates and define the profile of the customer to whom the product will be directed and / or service to be put to the public's consideration.
- As we have said on several occasions, the niche market is a fraction of the market, a relatively small portion of buyers.
- Those who make up the niche market, share a vision and a common interest that makes them the ideal public to buy the product to be launched in the market and which the organization aims to satisfy.
- It is not easy to find the niche market. There are several alternatives around it, because it may not exist until now and should be constituted or it may already exist but is not satisfied with the existing supply.
One way to define the niche market is to use the Strengths Weaknesses Opportunities Threats (SWOT) analysis of the business, for which you have to establish first, what you have and in what aspects you need to improve before you approach the market. We should identify strengths, weaknesses, opportunities and threats. This SWOT analysis has to be done to the product intended to be marketed to know if it is truly viable. The niche market it needs to be analyzed the possibilities that it offers and studying if the product and / or service can arouse interest in it and if that interest can truly give rise to a business.
You have to like the niche market that you go to work with, you have to feel comfortable. Don’t make the mistake of deciding on a group that causes discomfort. There must be harmony between the product and / or service and the customer. The product has to look like the customer it is aimed at. Take the time you need to decide, don‘t rush, it takes time.
Visit:
www.raulgorrin.org
El emprendimiento humanista
Los nuevos emprendedores
Referencia empresarial
Conciencia social
Productivity and Efficiency
The Entrepreneur-humanist
Follw me:
Google+