By Raúl Gorrín.- We already know that we are in the moment of the millennials, who arrived to revolutionize the market and the companies. Also, we should work to receive the centennials (consumers of the future). They are the current children, the group made up of children and young people between the ages of 0 and 18 years old and, there is little interest in them, little by little the brands will point to this group, their future customers.
It should be noted that centennials are different from millennials. How are the centennials?
These characteristics that perceive them as a difficult audience, makes the brands show interest in addressing them, in a way that the group identifies from now on. They are brands that make their presence felt in this generation from a young age, may in the future be a necessity for them and be part of their preferences. A study at a Texas university found that children began to become aware of the marks from the age of 24 months and by the time, they are between 36 and 42 months connect with those marks. For centennials the possession of goods won’t be a determining issue, the marks already are prepared to face the responsible consumption.
Centennials are the predecessor of C-Commerce (collaborative commerce). The centennials don’t feel passion for this form of commerce. The C-Commerce aims at a consumer economy where collaboration between them is crucial. The most important centennial to buy will be to give, loan, exchange, share, negotiate and rent a service or product for a fee between a person who has something and another who needs it. On the other hand, the centennials are pleased with the craft products above those produced massively.
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It should be noted that centennials are different from millennials. How are the centennials?
- It has been determined that they seek privacy and don’t want to show up on social networks.
- They are pragmatic.
- Less idealistic people than their predecessors.
- Have a pessimistic view of the future.
- They estimate that the possession of new things is something that is currently overvalued, so it is expected to be a cautious consumer.
- Technology seems an important part of life, because is a communication and entertainment tool, but they don’t consider it as an essential element to live.
- Centennials innovate and create their own system.
- It is a less numerous group than the millennial which exhibits a high concern for sustainable consumption.
These characteristics that perceive them as a difficult audience, makes the brands show interest in addressing them, in a way that the group identifies from now on. They are brands that make their presence felt in this generation from a young age, may in the future be a necessity for them and be part of their preferences. A study at a Texas university found that children began to become aware of the marks from the age of 24 months and by the time, they are between 36 and 42 months connect with those marks. For centennials the possession of goods won’t be a determining issue, the marks already are prepared to face the responsible consumption.
Centennials are the predecessor of C-Commerce (collaborative commerce). The centennials don’t feel passion for this form of commerce. The C-Commerce aims at a consumer economy where collaboration between them is crucial. The most important centennial to buy will be to give, loan, exchange, share, negotiate and rent a service or product for a fee between a person who has something and another who needs it. On the other hand, the centennials are pleased with the craft products above those produced massively.
Visit:
www.raulgorrin.org
El emprendimiento humanista
Los nuevos emprendedores
Referencia empresarial
Conciencia social
Productivity and Efficiency
The Entrepreneur-humanist
Follw me:
Google+